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Unit 3 Text A public relations

Unit 3 Text A public relations

Text-related Information?

It's not just product publicity, nor generous trips, nor gifts to the media at Christmas, nor a smile at the teller's window.

Public Relations is usually abbreviated as PR. Briefly, it is the efforts an organization has put forth to win the confidence and goodwill of people.? public opinion

It's the opinion of a majority of the people generally, esp. as a force in determining social, political or economic action.? public relations officer worker (P.R.O.)

A public relations officer worker (P. R. O.) is a person employed within a corporate or institutional framework or in a public relations counseling firm to promote good public relations.? public service

Public service is some service performed for the public with no direct charge, as by a private corporation.? Declaration of Independence

The statement made by the 13 colonies on July 4th, 1776, during the War of American Independence, announcing their separation from Britain, and founding the United States of America. The Declaration of Independence was written mostly by Thomas Jefferson. The original copy of the Declaration of Independence, drafted by Thomas Jefferson.

It is the nation's most cherished symbol of liberty and Jefferson's most enduring monument. Here, in exalted and unforgettable phrases, Jefferson expressed the convictions in the minds and hearts of the American people.

Pre-reading Activity

Questions for Discussion1. Do you know what public relations is

2. What is the usual abbreviation for public relations Why do companies use public relations

Outline of the Text

1.Introduction (Para. 1)

The importance of winning public support and trust

2.The Main Concern of Public Relations (Paras. 2-3)

Winning public confidence and goodwill.

Giving the public the necessary information about a company.

Telling the public about a company's activities, plans or ideas.

Being on good terms with the public, whether large or small.

3.Activities of Public Relations (Paras. 4-8 ). The Guidelines for PR Work

The thoughtfulness about other people's beliefs, interests, and feelings is the key factor in gaining the confidence of the public. The ways to set up a Public Image

Making speeches.

Distributing pamphlets and booklets.

Producing motion-picture films.

Undertaking public service projects.

Hiring independent public relations firms to plan some activities.

Language Points

1. free v. liberate; relievee.g.

That country is now freed from imperialist slavery.

We must do whatever we can to free some parts of the country of poverty. Translate我想摆脱这份工作带来的一些责任I'd like to free myself of some of the responsibilities of this job.

No company, government … can flourish. e.g.

None of us were present when the accident took place.

事故发生时,我们都不在现场

No one is allowed to drive along that road from May to July.

五月到六月期间,谁也不准在那条路上开车。

Everyone can not answer all the questions.

并非谁都能回答所有这些问题Translate? Not every child wants to become a film star.

并不是所有的孩子都想当电影明星。We can see that failure is not always an evil.

可以看出,失败并非总是坏事。

Not many of things are of use in the form in which they are found.

有很多东西在刚被人们发现时,并不是都有用。

be likely to be probable to

e.g.

I'm likely to be very busy tomorrow.

He's not likely to come.

He is likely to do something wrong.

have confidence in trust e.g.

We have full confidence in our success.

She has little confidence in herself.

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